Instagram has 1.4bn active monthly users. Instagram is owned by Facebook and is the second most used social media app on the planet.
*It is a visual platform since it’s all about sharing photos and videos.
*Effective for promotion of goods and services by companies and individuals.
*Appealing interface that is neat and arranged. The visual content is appealing to the eyes.
*Has effective features such as photo-sharing apps, filters, video sharing and live streams. Also while posting to Instagram, you can seamlessly share your photos to Facebook.
*Instagram business profile is good for business promotion and enables people to contact you easily.
*Too many adverts or sponsored posts.
*Creates the need for a fake lifestyle and creates need for validation and obsession for fame.
*It has few features on its web version and works better on mobile app. Its web version is not too appealing.
*Highly addictive app. Caution must be exercised when using it.
MY VERDICT: A great place to market Ugreat and UGCare because it’s visual friendly and has the target population.