Telegram has become one of the fastest growing messenger platforms in the past few years with some unique features like channels, groups, free stickers, cloud storage, secret chats, self-destructive messages and privacy. Telegram has over 400m monthly active users.
*Aims to get 1bn users by 2022.
*1.5m users join Telegram every day.
*70bn messages are sent through Telegram daily.
*Telegram occupies 5th place among messengers by the number of active users.
*Telegram marketing has become one of the most prominent tools for mobile and digital marketing.
Telegram Marketing Pros
*Allows heavy files to be shared.
*Fastest growing messenger app.
*Unlimited audience in Telegram channels (unlike WhatsApp which limits number of persons that can join a group).
*Has higher engagement rate. Its average view rate is 20%, while Instagram has 3% and Facebook 4%.
*Has mobile and desktop versions.
*Advertising solutions for business.
*User segmentation. Here you target age, interests and countries while promoting your business on Telegram.
*Telegram allows you to create free brand stickers for your business and sharing them on channels and groups.
*Guaranteed privacy: Neither the government nor big corporations can access your private chats unlike Facebook and Instagram.
*It has channels where a person can connect to information without being in a group chat.
Telegram Marketing Cons
*It has no voice messages.
*You need to open the app to receive messages. This makes light of the claim that it is an ‘’instant message app’’.
*It has no multiple selections when you want to send more than one file at once.
*Telegram for PC version has no secret chats unlike the mobile app.
*Unlike WhatsApp, you cannot know the status of your contact neither can you easily figure out if the opposite person is offline or online.
*MY VERDICT: Has better and more efficient tools than WhatsApp making it vital for business marketing.